Monday, March 15, 2010
The end of this week marked a milestone in activity for VELLUM. Never have we been more occupied with sales, events, and promotion than now. Nothing about wine is easy, whether it be its creation, message or assuring a bottle's final destination. We must be concerned with every detail.
In particular, Jeff has been out there everyday recounting our story to scores if not hundreds of people and they are listening. In my limited exposure to the public, one of the recurring questions that we receive is how we got started? It was not that long ago...
People seem to think that we came out of nowhere and introduced VELLUM Cabernet Sauvignon. We had no previous attachment to a winery legacy nor was any land or label model handed down to us. And! We are not doctors or lawyers looking to find new ways to entertain friends. So to many, it is a mystery!
In truth, Jeff and I have been in the background of the wine industry honing our skills. Jeff has developed a lifetime of business knowledge around agriculture and I have been creating wines for others and dreaming of my own. The answer to how we started is that we believe in ourselves, in each other and in turn everyone else believed in us.
We have a shared love of wine as do all of the people we come in contact with everyday. The difference is that we maintain wine as art, history and culture. Almost a mantra - - and out of it VELLUM was born. What is in the bottle is a representation of what is in our hearts and minds. It is the past respected, knowledge gained and balance actualized. That is our love.
From a distant land the following was sent to me. As for the how and why, I like to think that it sums up everything we at Vellum Wine Craft have been doing with our time here.
Find your love.
You know that dream you carry around with you each day?
It's kinda important.
Wasn't it what you were put on planet Earth to do?
They say everyone has a calling, can you still hear it?
Doesn't it eat away at you?
That treadmill you are on, did it ever get too much?
Did you ever wonder what it would be like to do your thing?
Did you ever feel time was passing you by?
Just how many days have you left before your last?
Did you ever wonder about stuff like that?
Did you ask yourself 'what was stopping you?'
There is never a right time.
You will be too old. Too young. Too something or other.
When was the last time you took a risk?
Did you remember how alive it made you feel?
There are no guarantees of success.
It's not called a leap of faith for nothing.
It's not too late, honest.
You might fall.
You might fly.
I want to thank Layla from Walton-on-Thames, U.K. for this. She is very dear to me and shares my spirit for living...
In the end, this is how great wine gets made.