Monday, April 27, 2009

Our Gratitude

I was inspecting some vineyards this weekend and it only now occurred to me that we are entering our third vintage with Vellum. It was very difficult to imagine this point in time three years ago. There were so many more uncertainties then than we have now and we have constructed a foundation that will last for years to come. So, I want to take this time to thank those have helped us build it and to those who have been the mortar in places where we needed it most.

Commercial winemaking is indeed a high risk business and mired with difficulties that only careful planning and hard work can avoid. It is not for the wealthy individuals who want to throw money at problems in the hopes that they will go away. They never do. The proof of this is far too evident here in Napa Valley and elsewhere in California. Wineries become money pits and backyard venues to entertain personal friends. But! When the end is near for them and the party is over ( many come here to do just that!), the winery is sacrificed for a bargain price and assimilated into a corporation's portfolio.

The resulting casualty is that the property and brand becomes a trading card among other corporations who have taken it upon themselves to globalize our craft. As for the people who came here to party? They suddenly find that they have less money than they started with and fewer friends since they do not have a winery anymore...

Vellum Wine Craft is determined to avoid these pitfalls - because we are here to create and grow as our own entity.

I want to acknowledge first and foremost that we are people who have the fidelity to achieve an end outside the spoils of vanity and lifestyle. As a native Pittsburgher and devout Steelers fan I learned a very important lesson early in life - - Invest in the right people the first time and put your nose to the grindstone with them.

You then will never get "caught up" and do things for the wrong reasons. As fates would have it, in the end you may even get your own Superbowls!

We hope in the future to attract people like ourselves to us and to our wine. It will be a great honor to meet and talk to all of you who have been with us along the way, Sunday May 3rd (and May 17th) for the very first release of Vellum Cabernet Sauvignon.

See you then..

- Karl Lehmann

1 comment:

Anonymous said...

We expect that your wine will be as superb as your blogs.